Currently — Louis Vuitton · Devoteam · RTK AI Labs

Oussama Berrahal is a Principal Product Designer who builds AI‑native products.

12 years of design. Moroccan. Paris-based.

Oussama Berrahal designs systems, ships them as working software, and leads teams into the agentic era — lately with an orchestra of AI agents.

How does a designer ship production software alone? With agents — cast like an orchestra, briefed like a studio, reviewed like a crit. The craft moved. It didn’t disappear.

I design systems, not screens

Design isn’t done until it ships

Agents are the new design material

Taste is the last moat

← drag

Currently
Louis VuittonPrincipal Design System Manager, Design Ops & Product Designervia Devoteam
DevoteamPrincipal Product Designer & Lead of AI
RTK AI LabsExperimenting with AI and product — building things, thinking about them, and writing about them
Previously
MYMLead Product Designer
UX RepublicLead Product Designer
RTK Design StudioFounder & Main Product Designer
Writing

Bridging the gap — writing from two universes that are becoming one.

Product Design on one side, AI on the other. Every piece crosses the bridge.

AIRenting EinsteinAug 2026 · 7 minAIThe 10-Million-Token LieAug 2026 · 4 minProduct DesignAIThe Three Layers of AI ValueAug 2026 · 13 min
All writing

Say hello.

Always up for a digital coffee — building products, what AI is doing to design, and how teams keep what they know.